Ishtihara

It's a dark world we live in. Gender inequality, food wastage, terminal diseases, pollution, climate breakdown, unreal beauty standards, stereotypes, natural calamities, scarcity of natural resources, war, religious conflicts, illiteracy, corruption and more are "few" of the ongoing issues that we face at a global level. We all wish to bring a change to existing situations, but often lack courage, resources, strength etc. But it is an inevitable fact that if we join hands and face the reality, we can bring a big wave of change. Taking lead these days are big corporates which often join hands with non profit organisations to work for a cause and contribute for a change. And with big such initiatives and noticeable change, a new branch of marketing developed, lately coined as Cause Marketing.

Cause marketing is a great way for non-profit organisations(NPOs) and corporations to join together for a similar cause, and it is becoming a key way for corporations to express their philanthropic side. With such initiatives NPOs raise money and awareness and return, this publicly philanthropic action generates more business for the company. In this season of Ishtihara 4.0, we would like to open the field for participants to come up with beautiful thoughts to support a cause by using their out-of-box ideas and marketing techniques. The creative minds for all over country are invited to come and compete in this one of a kind competition wherein the participants will be tested on the basis of their creativity and dexterity to bring out innovative ideas on the table and express their thoughts.

Participation Guidelines

o No registration fees required

o A team must consist of 2-3 members.

o Participants are required to register at dare2compete.com

o Only the participants who clear the first round can participate in the subsequent rounds.

o The decision of the judges shall be final in all matters.

o The organizers can tweak the rules of the event as per the situation.

o Further details about the event would be communicated to all the participants through their registered email ids.

Event Details

The event will include two rounds; first round being an elimination round.

Event Rounds

Round 1: Online Ad Making Competition (19 Dec, 2019)

Round 2: On-Campus Final Round (09 Feb, 2020)